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Cleo Spring23' Campaign
The objective was to create an inspiring, multi-channel branded campaign for the Cleo Spring23' Collection. The intent was to empower a community of Canadian women through fashion, so that the customer has choices within her closet to help her express her best sense of self.
Art directed photography and video.
Provided art direction for store graphics. The design and colours complimented the collection, while the addition of
positive quotes instilled confidence within the shoppers. Below are some examples of interior signage that were displayed within walls.
Art directed email marketing and supported with copywriting.
Art directed social content.
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